Category: Streetwear

Supreme reigns supreme

Supreme is one of the biggest names in streetwear. By controlling inventory, catering to their fans and collaborating with other high-end labels, Supreme has ensured it will remain a major player in streetwear.

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Is streetwear a subculture?

The question has been debated for decades: is streetwear a subculture? The answer is a resounding no – although that wasn’t always the case. In fact, streetwear used to be considered a subculture until quite recently. Today it is a staple of mainstream fashion, and therefore, can no longer be considered a subculture.

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