Streetwear has always played a prominent role in Japan, and Tokyo Fashion Week paid homage to its long-standing love affair with that fashion genre.
Fashionata was one of many fashion publications to report on what was hot on the runaway in streetwear:
“A street style favorite that we noticed among show goers was quite the daring fashion choice, too: clashing prints. We saw mismatched suits with stripes, florals and Baroque motifs; stripes paired with checkered prints; and one abstract pattern on top of another abstract pattern on top of another … you get the point.
The key to this look, we surmise, is the silhouette, whether it’s exaggerated through layering or polished with more tailored pieces. As far what prints to mix and match? The more, the merrier.”
Highsnoberty noted that “Japanese womenswear label HYKE showed its FW19 collection at Amazon Tokyo Fashion Week. Designers Hideaki Yoshihara and Yukiko Ode (“HYKE” is a portmanteau of their first names) presented military-inspired, asymmetrical womenswear alongside a hotly-anticipated collaboration with The North Face.
Following from thebrown/black colorways we saw in January, today’s collaborative pieces arrived in a muted palette of dark olive green. Combining HYKE’s streamlined aesthetic with GORE-TEX neck accessories and large oversized logos, the combination of highly-technical outdoor wear with elegant Japanese craftsmanship makes this one of the most covetable The North Face collabs to date.”
Cute might not always be synonymous with streetwear, but it was in vogue at Tokyo Fashion Week.
Vogue reported that “the battle for cutest collection is big business; new contenders for the title frequently emerge, but this season’s clear winner is Koché’s Christelle Kocher.
The French designer restaged her Fall 2019 collection atop Shibuya’s Tsutaya bookstore, interspersing pieces she already presented in Paris with a series of new looks created in collaboration with Nintendo’s Detective Pikachu series, including bright soccer jerseys, logo-covered baseball caps, and a series of flirty separates in Pikachu yellow.”
A huge fan of Pokeman, Kocher desired to highlight the series’ mass appeal in her designs. With so many television shows, movies and other mass media that appeal to multiple generations of fans in the Pokeman Universe, featuring Pokeman was an easy decision for Kocher.
Vogue noted that “Kocher’s admiration extends beyond cartoons. Having visited Japan five times in the past year, she’s immersed herself in Tokyo’s design scene.
In preparation for the Shibuya show, she worked with local pattern makers, had 25 looks created in Japan, and culled her cast of cool kids from the streets near the venue.
The all-in approach was something she felt was necessary. “It was important to present this collection in the center of Tokyo, in the Shibuya Crossing and in an electric place with so much culture—fashion, books, music,” she said. “We’re on the top of the world, and you can feel the tension.”
If the idea of Pikachu popping up during fashion month still seems left of field, the collection arrives at a time when Pokémon’s parent company is feeling experimental. Last year saw the launch of a streetwear collab with Hiroshi Fujiwara’s Fragment Design, followed by a limited-edition drop for 10.Deep that referenced the hapless villains of Team Rocket.